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+61 2 9908 5092 |
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info@publiceye.com.au |
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PUBLICeye is a great solution for agencies. You keep full control over the branding and functionality of the solution you deliver to your client – without the hassles and expense of developing systems from scratch. It’s much better value for clients 
Michael Welling, Initiative |
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Who Magazine |
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About Who Magazine |
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 WHO is all about the latest celebrity news and feature stories. It also includes the best photos of celebrity comings and goings, revealing celebrity interviews, human interest and crime stories. It is a publication of Pacific Magazines, whose titles include some of Australia’s favourite magazines such as
New Idea, FAMOUS, That’s Life!, Better Homes and Gardens, Diabetic Living, home beautiful, Your Garden, family circle, Monument, Men’s Health, marie claire, Girlfriend, K-Zone, Total Girl and TV Hits.
The Challenge
Along with a reputation for being the first for celebrity news, WHO is known for always offering readers a great
range of special giveaways, competitions and promotions.
With several promotions running at any one time, the marketing team at WHO needed a powerful yet easy-to-use online promotions solution to cost-effectively manage these promotions via their website who.com.
When researching the solution they identified a number of key requirements:
- Simple to use both in-house and
for readers
- Ability to easily brand the survey in line with WHO’s look and feel
- Integrate with their existing website technology and branding
- One solution to manage the whole process in-house from promotion creation to automatically drawing winners where required
- An outsourced solution that didn’t create a time or technical burden
on staff
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The Solution |
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WHO chose to partner with the The Webmart Network using their proprietary system called PUBLICeye™, a complete solution for running promotions, competitions and random prize draws online.
From creating custom-designed landing pages and hosting online entry forms, to collecting entries, managing the data and drawing winners using the government accredited system, PUBLICeye™ was equipped to deliver the full solution.
Quick and easy to set up and tailor, PUBLICeye™ is a ready-built tool with many benefits:
- Complete flexibility – WHO can create their own competitions, set the draw criteria and prizes, accept entries and draw the winners all via a web browser
- Powerful features – other features include facilitating games of skill or games of chance including random draws, eligibility pre-screening questions, human verification/validation, entry frequency control and more
- Outsourced technology – Webmart hosts and maintains all the software, so WHO needs no technical resources to create their own system
- Branded for WHO – the system is designed to match the existing WHO branding and each promotion can be tailored to match the look and feel of the brand
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 With half a dozen promotions running at any one time, the automated data collection and reporting tools save a lot of time and eliminate data entry errors. No more collecting letters and
typing entries or collating addresses from hundreds of individual emails.
Sarah Hurwitz, WHO Marketing The Results
Not only are these promotions a hit with consumers, but they are also very valuable for advertisers seeking to
build a relationship with this sought after audience and build a targeted customer database.
WHO has concepted, created and managed more than 40 successful promotions using the PUBLICeye™ solution with advertisers ranging from Sunglass Hut and Warner Entertainment to Dendy Cinemas and Inertia Records.
“With half a dozen promotions running at any one time, the automated data collection and reporting tools save a lot of time and eliminate data entry errors. No more collecting letters and
typing entries or collating addresses from hundreds of individual emails”,
said Hurwitz.
WHO also uses the solution internally to drive website traffic, grow their subscriber base, promote the WHO Music Blog and to create tie-ins between the magazine and the website.
“Promotions running in the magazine will direct readers online to enter.
For example if we’re doing a feature on a band, we can easily set up a romotion to win a CD by registering online.
While they’re there, readers will check out the interview and articles online.”
said Hurwitz
WHO also appreciates their personal
and proactive approach to service.
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