T. |
+61 2 8115 9500 |
E. |
info@publiceye.com.au |
| |
|
Not only are we saving time and money by running our surveys online, it also means we are likely to get more responses than by using other methods such as face-to-face interviews or telephone research. And, with such a large number of visitors each year from all over the world, it makes our customers’ easier to reach. 
Semee Dickerson, Sydney Opera House |
| |
|
 | |
|
 |
|
Realestate.com.au
|
|
|
|
Online success for realestate.com.au
|
|
| |
|
About Realestate.com.au
|
|
|
|
Realestate.com.au is Australia's most popular real estate website and one of the most visited in the world. Nine out of every 10 real estate agents in Australia list their properties on the site which hosts some 380,000 listings each day. realestate.com.au is owned and operated by the REA Group.
The Challenge
As the market leader with millions of visitors each month in a highly competitive industry, realestate.com.au is aware of the need for ongoing product and marketing innovation to cement their number one position.
 The promotions have been a real success with our audience. They help us to increase brand awareness, drive targeted traffic to the website and gather valuable demographic and behavioural data on our customers
Louisa Shillingford-Brown, Realestate.com.au Regular promotions and competitions – online and offline – are an important part of this marketing mix and multiple projects are run each year.
With an ongoing requirement to develop, host and manage online promotions and prize draws, realestate.com.au decided that an outsourced software solution would be most effective.
They identified a number of specific requirements for such a solution
- Promotions that were quick and easy for site visitors to enter
- A system that could scale up to cope with thousands of entries
- The ability to integrate seamlessly with their website
- An end-to-end solution from landing pages to automatically drawing winner
|
|
|
The Solution |
|
|
|
Since being engaged as a technology partner, WebMart has successfully supported dozens of high-profile promotions and competitions using PUBLICeye®, their end-to-end solution for running promotions, competitions and random prize draws online.
“The promotions have been a real success with our audience. They help us to increase brand awareness, drive targeted traffic to the website and gather valuable demographic and behavioural data on our customers.” explains Louisa Shillingford-Brown, Senior Brand Manager at realestate.com.au.
For example in the HSBC “Renovation Rescue” competition, participants were asked to upload a photo of their home along with a description of why they needed to win a free renovation. This image uploading and storage database was provided and hosted in the back-end by PUBLICeye®, yet users enjoyed a seamless experience as the application was integrated within the realestate.com.au site – users had no indication that they were using an external application.
A joint promotion with Mission Australia, “Houses For The Homeless”, enabled customers to click a button to instantly contribute a dollar towards helping the homeless. An automated feed was embedded in the site that tallied the dollars contributed in real-time. This feature created buzz and excitement and the promotion was a huge success.
Competitions are custom-designed to implement the creative developed by the creative agencies and are integrated seamlessly with realestate.com.au. The realholidays.com.au “Road Trip Stories” promotion invited people to submit their real Aussie road trip stories for a chance to win 4 days in an Audi A6 and incorporated animated flash creative embedded on the site.
|
|
As well as the technology, we’re very happy with their level of customer service. They’re always responsive and willing to put in the extra effort to get the job done to meet the deadline
Louisa Shillingford-Brown, Realestate.com.au The Results
“WebMart’s service and technical skills are excellent. When needed, they’ll liaise with our internal technical teams to deliver an effective solution,” says Louisa Shillingford-Brown.
Working closely with the realestate.com.au marketing and internal technical teams and external creative agencies, WebMart is responsible for managing the platform that delivers the online elements of these campaigns. WebMart hosts and maintains all the software.
“WebMart is also proactive and creative in their approach to the projects – often coming to us with potential solutions.
“As well as the technology, we’re very happy with their level of customer service. They’re always responsive and willing to put in the extra effort to get the job done to meet the deadline,” she concludes.
|
|
|
|
|
|
|
|
