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+61 2 9908 5092 |
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info@publiceye.com.au |
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Through the streamlining of the registration process online, we improved attendance rates, increased attendee satisfaction and improved response rates to our event feedback requests. We were able to get our message to our audience quickly and efficiently, while tracking responses in real time. 
Scott Millington, Lexmark |
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Initiative |
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About Initiative |
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 Initiative Australia is recognised by many within the advertising industry as pushing
boundaries and doing things differently from the norm. This recognition has resulted in them
being awarded the accolade of AdNews Media Agency of the Year. Initiative brings together
an unparalleled capital of media expertise, consumer insight, data analytics, modelling,
online and mobile communications, public relations and sponsorship to help clients grow
their brands and business.
The Challenge
Recognising the rapid growth of web
and email research and communications,
Initiative Australia began researching
innovative solutions to help their customers
take advantage of this growing trend.
Initiative, through their Futures brand,
holds a leading position in customer
insights, data analytics, modelling and
online communication strategy. They
needed a next-generation solution that
would help them maintain their lead and
drive change across the industry.
After carefully weighing up the choice
between developing their own
in-house solution and partnering
with an established player to create a
customised solution, Initiative Australia
decided that engaging a technology
partner would deliver the most effective
solution for their clients and make the
most sense for their business.
They identified some specific
requirements of the project:
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- A solution that they could fully control
and brand to Initiative Australia
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Proven technology that integrated the
web, email, data capture and analysis
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The ability to manage various
projects for multiple clients within
their own network
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A cost-structure that was profitable, yet
offered exceptional value for clients
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No investment in software, hardware
or technical resources
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The Solution |
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To deliver the solution, Initiative
Australia partnered with The WebMart
Network using their PUBLICeye™
platform, a custom-branded online
communications solution.
The PUBLICeye™ agency version is
designed for marketing, communications,
event management and research agencies
that need to provide web, email and online
survey solutions as part of their offering,
but are not technology specialists.
Fully customisable and rebrandable,
PUBLICeye™ offers many features
and benefits:
- Business growth – expand into the
rapidly developing online research field
without the burden of building and
managing complex survey technology
- Profitable – an appealing financial
framework that allows agencies to
generate profits while still delivering
real value to clients
- Custom-branded – it is 100%
rebrandable so agencies can resell
the solution as their own application
and manage multiple client accounts
- Secure – the application is accessed
securely using the agency’s own
domain over 128 bit SSL and is
hosted with WebMart’s robust data
centre environment.
- Scalable – manage multiple clients
from one application, while still
giving individual clients access to
their applications using their own
branded login
- End-to-end solution – full training
and ongoing support is provided and
a full service option is available for
outsourcing entire projects
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 The financial gains of the PUBLICeye™
solution offer a direct bottom line
benefit. We are able to offer our clients
a high quality, professional market
research solution without the need
for in-house technology specialists
or developers.
Michael Welling, Initiative
The Results
Initiative Australia has rolled out
PUBLICeye™ across their business and
used the system to run multiple research
programs and marketing campaigns for
their client base.
This solution provides many benefits
to the agency. The capabilities to now
offer their clients an end-to-end online
research and communications service
is the perfect complement to Initiative
Australia’s core business offering.
Not only does this deliver benefits to
their clients, it also increases customer
loyalty by negating the need for the
involvement of outside agencies.
Michael Welling, Director of Research and
Technology from Initiative Media Australia
and Director of Initiative Futures, has been ex
tremely pleased with both the effectiveness
and profitability of the solution.
“The financial gains of the PUBLICeye™
solution offer a direct bottom line
benefit. We are able to offer our clients
a high quality, professional market
research solution without the need
for in-house technology specialists
or developers. The solution is fully
customised and branded as Initiative
Futures, and offers true flexibility to
our needs. We are impressed with
the user friendly interface and have
been extremely pleased with the
level of servicing from WebMart and
the professional yet friendly business
relationship we have with them. The
PUBLICeye™ system completes our
offering to our clients and allows
broader consulting and analytical
services around the technology.”
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